Tag: marketing
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How to Build a Winning Strategy with the Business Model Canvas
Key Points Introduction to the Business Model Canvas The Business Model Canvas (BMC) is a one-page visual chart that helps entrepreneurs and businesses map out their strategy. It’s particularly useful for startups to design new models and for established companies to innovate. Created by Alexander Osterwalder, it gained popularity through his 2010 book Business Model…
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The Top Deliverables of Product Managers
Mastering the craft of product management is no easy task. Much of the literature that defines the role as the intersection of business, technology, and user experience isn’t particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and…